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Newcastle’s brilliant gamble


What is Great Britain had won the war? (Technically, ‘wars’ since we had that whole War of 1812 thing happen…) According to Newcastle and Elizabeth Hurley, “Great Britain 2 would have been the greatest nation on Earth!”. If you haven’t seen the original commercial, you can see it here. There is plenty of other spots, as well, at Each a work of genius on their own

Americans, on the other hand, did not agree with this (obviously satirical) sentiment. Backlash began almost immediately against Newcastle.

So, brilliantly, Newcastle shot back with this amazingly written non-apology. I love it when a brand doesn’t back down from their creativity. Especially when it’s done in such a smart, clever way.