Category: Social Media

Did you know that Academic Oatmeal is on Twitter? twitter.com/academicoatmeal

More than ever, marketers are turning to social media to find new customers, AKA students, according to a recent study. 66% of marketers cited lead generation as their number 1 concern for the upcoming year and they are turning to social media to make it

Is anyone using Foursquare as part of their school’s social media strategy? I am curious to learn what type of branding/customization opportunities are available within Foursquare and hearing about some examples of promotions used to engage students. So far, Harvard has been the leader in

Oops. One of the many people who contribute to Twitter’s official account accidentally tweeted to the Twitter page instead of her personal account. She owned up to it though, in a follow-up Tweet: “I shouldn’t assume ALL of TWITTER appreciates the musical stylings of Enrique

So many colleges and universities are using social media to recruit prospective students. So many colleges and universities are using social media BADLY to recruit prospective students. Sorry, but it’s a fact. Before you get in too deep, consider the following points: Have a strong

Why are colleges afraid of Facebook? Too many colleges think of Facebook only in terms of something to block while students are in class. It’s not. It’s much, much more. It’s a free, interactive, constant line of communication between you and your target audience. Between

Have you heard it before? “We don’t advertise on Facebook. That’s just not the sort of thing (puts nose in air) that weeeee do.” Time to revisit that conversation. Virtue, a company that manages over 45 million Facebook fans for a variety of companies, has

Just yesterday, I heard from a friend (that I used to work with) that his company is banning access to certain sites – Twitter, IM, things like that. The theory, of course, is that people spend too much time ‘playing around’ on social media and

It is amazing how Facebook has changed the college enrollment game. The social networking platform, originally begun as a Higher Ed networking system for college students in the U.S., has blossomed into a worldwide multi-age, multi-school, multi-professional, multi-addicting tycoon. To think…you used to have to wait to

Thinking about diving in to the world of social media advertising? Or, are you already swimming around in the deep end? Either way, check out this great breakdown of Facebook user demographics.