You’ve heard me say it before (OK, you’ve read it when I’ve typed it before, but anyway…) if you can’t track and measure it, don’t do it. Metrics are so important to prove the effectiveness of any marketing campaign – metrics show you what is
For any designer types out there in Academic Oatmeal land, this game is for you! It shows you a word, and you have to choose is that word is the name of a cheese or the name of a font. cheeseorfont.com C’mon, it’s Friday. Take
I’m speaking at a conference tomorrow in Boston…anyone else going to be there? It’s an educational conference focused on improving your college’s website to attract and recruit more international students. Because the conference is organized by the US Department of Commerce, there is a really
Good for NYU. They’re getting real. NYU – and their hefty price tag – has been in the news lately, and not in a good way. Now, Randall C. Deike, the university’s vice president for enrollment management, is honestly addressing the issue. Basically: A) NYU
Uh oh. I saw this article about how the ‘education bubble’ is going to burst soon. At first I thought, no way. But then I read the comparisons of the education bubble to the housing market bubble and, dang. Wow. I’m nervous now.
I’ve written before about how the Millennials are in for an unpleasant surprise when they get into the real world. But, not so much if they attend Stephens College, MIT, SUNY Canton, Eckerd College or Washington & Jefferson College. To make the “transition” easier, these
Fascinating stuff. Forbes has an article about how certain schools are operating more like and information-driven company than a run-of-the-mill school. Just like the hedge fund you’re invested in, these schools are using data to analyze and adapt – doing more of what works and
Remember the dancing baby that took the world by storm? Mid-90’s, I think. Anyway, it appears that it’s still around. It’s my birthday and I got an e-card from a friend. Not someecards.com through Facebook. Not a Tweet. But an email, with a link to
Just read this article on “Inside Higher Ed” about schools using agents to recruit international students. Although illegal under US law, the debate is heating up over using agencies, located in foreign countries, and paying commissions on a per-student basis. With the current economic situation,
Think redesigning your college’s logo is tough? Imagine the pressure of updating the design of the NYC subway map!
