Recently a customer calls a car rental company to make a change to their reservation. For this based-on-true-events story the name of the company has been changed to “Rides”. When the customer service agent picks up the phone, they ask the customer for their Rides
As the old adage goes, “the only thing constant in life is change.” Appreciating change in all its disruptive, challenging glory allows marketers to keep up with their customers evolving needs and wants while also looking for familiar patterns each time there is a shift in
ICYMI: Mfa Public Relations announces partnership with Drummond St. Strategy. This will enable both agencies to continue to offer the best-of-the-best services to our valuable clients.
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Staying clear of controversial issues might seem like the safe, prudent course of action for most companies. But, as Anais Nin said, “Life shrinks or expands in proportion to one’s courage.” So, how can you expand your business by strategically standing by your convictions?
Kentucky Fried Chicken launched a marketing strategy that fueled a national obsession with their product. Here are 3 ways you can do the same.
To all our DStreeters out there celebrating, Merry Christmas! All the best to you and yours for sparkling holiday season and a happy, healthy New Year!
When you imagine the perfect winter holiday scene, you might not conjure up images of digital strategy. But here are three reasons why, in addition to sugar cookies and a roaring fire, you should cozy up to your digital strategy this holiday season.
With all due respect to our multi-national, corporate clients, it’s always nice to be able to work on a project that allows us to see the direct impact our work has on people. In this case, we are supporting the re-election campaign efforts of a
You know you need to increase your online marketing presence, but what exactly IS online marketing? Is it blogs? SEO? Inbound? On-page? Let us help you discover what is right for your marketing goals and budget! Watch the quick video below and then contact us