Implementing responsive designs – that is, designs that are created to automatically detect which size screen the user is viewing and adjust all content of the site to fit accordingly – is a huge benefit to consumers and an even bigger opportunity for marketers who are trying to reach a nation that is increasingly on-the-go.

But, while ‘responsive design’ is the right answer, what are the right questions to ask? This is not a ‘one size fits all’ technology so there are important decisions that need to be made before you get started.