We all swoon for food trucks. Superbly creative twists on classic foods, hyper-local ingredients, immediate convenience…what’s not to love? And now these denizens of deliciousness feed more than your stomach – they fill up your brain, too.

Companies large and small are obsessed with engaging their customers via social media.  Be part of the conversation, use an authentic voice…you’ve heard all this before. But the real question is, how exactly do you make your customers engage with you?

Don’t ask me, ask The Grilled Cheese Truck. Consistently ranked as the most engaging social media account in the country, this food truck has learned how to master social media and use it effectively to talk with (not to) their customers.

Granted, this article is written by HootSuite so it has a decidedly pro-HootSuite bent to it, but ignore that part. The takeaways are how these food truck owners learned to use the technology to make their businesses more relatable to actual human beings.  Enjoy, Bon Appetit.