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The future of adverstising.

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Where will advertising be 8 years from now? How would we even begin to imagine that? After all, only 8 years ago, in 2004, YouTube didn’t yet exist and Facebook was virtually unknown.

BBH Labs has done their homework and have 8 future opportunities for those of us in the advertising industry.

Warning: if you’re not a data person, this won’t be an easy read. But their insights and, more importantly, their research findings, are stunning.