There is no shortage of experts (and “experts”) predicting the future. But, in this case, I’ve found a list that acknowledges two things: human beings aren’t predictable. We take actions that either don’t consider all the factors or fly in the face of logic altogether. We also get overwhelmed and often do not make rational decisions.
And by acknowledging that humans are…well…human, this list of 12 trends gives us smart, compelling insight into how we can shape our businesses to give customers what they want. And, more importantly, keep them coming back for more.
