“Behind the Brands” is a fantastic example of how grass-roots activism can harness the power of social media to bring about change.

In their own words:

Even big companies care what customers think. You don’t need to stopbuying your favorite products to make a difference. Instead, make your
voice heard. Check out the scorecard. Get the facts. Then use your power
as a consumer to tell companies exactly what needs to change. The
scorecard will constantly be updated so you can see the impact you’re
having.

Want more information? Follow my pals @wastetimewithme or @weintrauboo and get involved!