As you start to think about going back to work tomorrow (sorry) here is a little creative inspiration for you.

I’m loving the Unicef advertising strategy – take a phenomenon which is culturally ingrained in society (in this case, Facebook likes) and turn it on its head. I’ve always been, and always will be, a fan of marketing that isn’t afraid to be a little brash. 

Show your personality, I say! Listen, people are going to eventually discover the true personality of your brand, so why not show it right from the start? If they don’t like it, at least you don’t waste your marketing dollars trying to chase after that segment of people.