Technology makes is so easy for people to get information about you, your company and your offerings. But, what are they seeing? How you get your message across doesn’t mean anything if you don’t know what your message is.

No matter if you are an old pro or just starting out, read this article and you will be on your way to content that matters more.

Mike Brown starts off with an easy (and extremely insightful) activity for you to do – go through your last 20 tweets and think about them – how many were helpful to your customers? How many were interacting with people? And, be honest, how many were not aligned with your company’s messaging strategy?

From there, this post gives you really helpful advice on how to decide what content is (and, more importantly, is not) right for you. There is not ‘one size fits all’ rule for you to follow but, hey, what fun would that be?