Sure, there are plenty of people who don’t approve of the new breakfast menu at Taco Bell but there are a lot of people who couldn’t be more excited. People like…Ronald McDonald?

Taco Bell has always been known for its…well…quirky advertising. But, this time, to take on the top-selling fast food chain so directly and yet, at the same time, so subversively, they have struck gold(en arches).

Sorry, couldn’t resist that.