We’ve all heard this: “We need to redesign our website.”

“Why?”

“Well, it’s been a couple of years so it’s time.”

But not so fast! Time shouldn’t dictate the redesign of your website…strategy should. The most successful website redesigns are based on research and risk mitigation. That is, does giving your contact form an overhaul mean that people will be confused and less likely to fill it out? Do your homework before you cost yourself leads.

Almost always, updated design and functionality provide a more positive user experience. But it’s not just about how it looks, it’s about WHY it looks the way it does.