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Shifting Strategies at Taco Bell

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Taco Bell just announced that their latest menu items will feature more meat and higher amounts of protein. This is a change from the recent menu items that featured healthier, fresher ingredients.

Citing their research that “people don’t want diet food, they want food to give them energy” and, no doubt, the growing popularity of the Paleo Diet, Taco Bell is introducing The Cantina Power menu.

What do you think? If the lighter, healthier Taco Bell menu didn’t get you to visit their stores, will this?