A few months ago, I was lucky enough to be part of a group of talented strategists, developers and designers that were chosen by the Good by Design organization. Every year, Good by Design brings together the best and brightest to work on a volunteer project.

Our project focused on creating a strategic plan for Goodwill. Before working on this, I knew that Goodwill had thrift shops. But I didn’t know how robust their fundraising and training programs are – we’re talking billions of dollars raised that go directly towards educating and training people so they can be gainfully employed.

Our team created strategies, taglines, social media plans and new visuals to increase the effectiveness of Goodwill marketing outreach. A great cause, a great team!

-James