True confession: I’m not a big soccer fan. See? The fact that I even call it ‘soccer’ shows just how non-FIFA I am.

But I am a HUGE fan of the FIFA marketing campaign for the 2014 World Cup. In addition to the “Game Before the Game” ad, in conjunction with Beats by Dre, FIFA just keeps on going.

Hashflags have been released again this year – the genius of this piece of the marketing strategy is that it leverages an existing, well-adopted piece of technology to easily allow people to connect to their common cause.

That’s what we’re all searching for in our strategies. Simple. Engaging. And actually fun!