Attention admissions departments! There is a new demographic to worry about!
Who (or what?) is Gen Mix? According to the report by VH1 Strategic Insights and Research group: “Gen Mix straddles the line between Millennials and Gen Xers. They acquire their sense of optimism and self-confidence from Millennials, and their strong sense of self and security from Gen Xers. They are in a unique life stage and have a unique mindset. And they’re defining adulthood in their own way – proud of their achievements and hopeful for where they’re going.

This growing population was made up, errrr, identified in this report as a growing group of consumers that are fiercely loyal to their brands…when the advertising is done right.

So how can colleges tap into the Gen Mix? There is a free, two-page download here:
http://fashionablymarketing.me/wp-content/uploads/2010/03/Gen-Mix-F…

Keep “Gen Mix” on your radar. Google it over the next couple of days and weeks. But, in the meantime, what do you think? Valuable strategic insight or just meaningless fluff?