The word “strategy” is one of those esoteric concepts that often gets lauded as THE most important, key component to a business’ success. However, “strategy” is also a word that is often misunderstood when it comes to the practical application.
How does one “do” strategy, after all?
A very thin line separates “operational” from “strategic” and, if you’re wondering how your company walks that line, watch this quick video from Jerry Kim, a Professor at Columbia Business School.
Jerry Kim, Assistant Professor, talks about his core course Strategy Formulation. “Competition at a global scale is really ramping up. As an entrepreneur, you really can’t be successful without having an understanding of how your product is different from your competitors. You might have a good product, but your competitors can have a good product as well.
Side note: Columbia Business School is the proud recipient of multiple awards for their website “Note to the Next Class”.
