To have a successful product or service you have to be a player in the digital space. But, just because you HAVE to be there doesn’t necessarily mean you know how to play to win.

And that’s OK. That’s what digital agencies are for. The question is: do you go for a sharply-focused agency that specializes in only digital media? Or do you opt for a more integrated agency that might offer broader views?

Read the full article on how to hire a digital agency and your decision will be made much easier.