I know you’ve head me say it before, but it bears repeating. Sure, your college is more revered than, say, Chips Ahoy cookies. And, yes, your degree offerings are worthy of way more respect than a Sham-Wow towel.
And it doesn’t matter.

The same kids that you are trying to attract with your images, writing and web experience are the same kids who are seeing ads for used cars, flat-screen TVs and, yes, even deodorant.

Need proof? BYU (can you say conservative?) is parodying the ubiquitous Old Spice commercial. And it’s BYU’s library, for crying out loud. Face it, The Ivory Tower isn’t protecting anything at your college any longer. Live in the real world. Your enrollment funnel will thank you for it.

Shout out to member-extraordinaire Brett Essler for this find.