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Digital Strategy and the importance of SEO


The phrase “digital strategy” can mean many different things to different people. Learn more about how to define it and, more importantly, make it work for you.

Here at Drummond St. Strategy, we work with a number of clients, both big and small, on crafting unique digital strategies to fit their customized needs. No matter the size of the client, the need for a strategy is clear. There are over 75 digital platforms that brands are using to try to connect with consumers and the sheer amount of content is overwhelming.

So, the question is, how do YOU cut through the clutter? The short answer is: SEO. The longer answer…well, read on!

Search results validate your products or services

When you want to find out more about a product, you Google it, right? And, think about it, do you just scan the first couple of results or do you click through to page 2, page 3, page 4, etc? Of course you only look at the top results! Seeing a product or service at the top of the search results page gives validation because our psyche associates ‘being at the top’ with ‘being the best’. And don’t you want your potential customers to think that your company is the best?

Having a long-term digital strategy makes you a better business person

Jason Demers, a writer for Inc., brings up a very important point about SEO – it takes a while for you to see results. But the very fact that you are thinking about the long-term success of your business means that you are thinking wisely. A quick win such as early sales is great! But you will quickly lose sight of your company’s long-term success if you don’t play to win in the long run.

SEO is flexible to meet the changing needs of your company

Depending on your product, you might want to attract different target audiences at different times of the year. SEO and, specifically, keyword research allows you to adapt your marketing efforts and digital strategy constantly. Once a billboard it up – there is no changing it even if your target audience changes. SEO allows you to track, measure and adapt constantly so you are always present in the changing lives of your customers.