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Top 5 Commercials of the Week

Vote for your favorite ad of the week by clicking through to AdWeek’s site. And then vote for the ‘Stickers’ ad from Apple. Not to influence your decision or anything.

5 ‘Dirty Words’ Admissions Offices Should Embrace

As my friend Colleen Brennan smartly stated: “And so the Academy vs. Business tug-of-war continues”. For decades (centuries, even) colleges and universities have enjoyed the ‘ivory tower’ status of prestige. Students would clamor to attend. Students obsessed over every word uttered by the Admissions Counselor. Students would do whatever the colleges told them to do […]

When Sponsored Content Goes Wrong

Everyone loves Buzzfeed.com. But when a committee (I don’t know that for a fact, but I would bet on it) decides it’s a good idea to “do a Buzzfeed-like article” the results are cringe-worthy.  

Happy Macaroni and Cheese Day!

Happy National Macaroni and Cheese Day! It doesn’t get much better than that. And if you’re looking for the perfect way to celebrate, allow us to suggest Champagne Mac and Cheese. Yep, that’s right.

Shifting Strategies at Taco Bell

Taco Bell just announced that their latest menu items will feature more meat and higher amounts of protein. This is a change from the recent menu items that featured healthier, fresher ingredients. Citing their research that “people don’t want diet food, they want food to give them energy” and, no doubt, the growing popularity of […]

Newcastle’s brilliant gamble

What is Great Britain had won the war? (Technically, ‘wars’ since we had that whole War of 1812 thing happen…) According to Newcastle and Elizabeth Hurley, “Great Britain 2 would have been the greatest nation on Earth!”. If you haven’t seen the original commercial, you can see it here. There is plenty of other spots, […]

The power of music

If you don’t think every single component of your marketing campaign is important, think again. The video for “Dancing in the Streets” is entirely different (albeit hilarious) without the music.

What your marketing can learn from wine corks

Idea Decanter was founded to increase communication between customers and established winemakers in Oregon and Washington. Using a mix of social media, video and content marketing, Idea Decanter is helping brands reach and engage with their customers. But they are doing it better than most. (Not better than YOU, dear reader, of course.)  The goal: […]