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Commission for recruiting int’l students

Just read this article on “Inside Higher Ed” about schools using agents to recruit international students. Although illegal under US law, the debate is heating up over using agencies, located in foreign countries, and paying commissions on a per-student basis. With the current economic situation, competition for recruitment is higher than it ever has been […]

Scholarships for illegal immigrants? Yea or nay?

A public community college in California has  set up a scholarship fund for immigrant students — including illegal  immigrants. The $2,500 scholarship has sparked anger by some, including  at least one lawmaker who is threatening to cut off federal funding to  the school. Orange County’s Santa Ana College says the  controversial new memorial scholarship will […]

Does anyone else think that Lloyd Thacker is a hack?

I don’t get it. Why is Lloyd Thacker such a big deal? I mean, OK, I understand that he struck out on his own to follow his beliefs that the admissions process is too commercial. That’s cool. And I’ve never heard him speak but I’m sure he’s very charismatic. But, I’m just sayin’…he made a […]


Is anyone using Foursquare as part of their school’s social media strategy? I am curious to learn what type of branding/customization opportunities are available within Foursquare and hearing about some examples of promotions used to engage students. So far, Harvard has been the leader in offering a Foursquare experience.

Cutting corners and splitting hairs

I pay $40 for a haircut. Too much? Not compared to the results I just got from a $15 hole-in-the-wall barber shop. You get what you pay for. Remember that when you launch your next marketing initiative, as well. Let me back up. I work at Second Melody as the Director of Strategy and Account […]

Grammar counts!

I’m sure you’ve noticed that this is not my first post about the importance of proper grammar. But it never hurts to have a reminder! Ann Handley, of MarketingProfs, writes of five common word usage mistakes. Take a look!

Do you F’n love Enrique Iglesias as much as Twitter does?

Oops. One of the many people who contribute to Twitter’s official account accidentally tweeted to the Twitter page instead of her personal account. She owned up to it though, in a follow-up Tweet: “I shouldn’t assume ALL of TWITTER appreciates the musical stylings of Enrique Iglesias the way I do.” Simple mistake and it seems […]

Has your “May 1st” turned into “June 1st”?

I participated in a webinar on Friday and the feedback was clear: colleges aren’t enforcing the enrollment deadlines this year. Why? The enrollments just aren’t there. So, the May 1st deadline is getting pushed back. Is this happening to you? Not good news, sure, but let’s focus on what we CAN control. And that, my […]