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Pixar’s 22 Rules of Storytelling

You don’t need to be writing “The Great American Novel” to appreciate this list of ​22 rules of storytelling. We all are in the business of ‘storytelling’, that is, crafting effective communications. No matter if the end result is a movie script or the end result is a happy customer who is satisfied with the […]

Surprise and Delight Marketing

To know me is to know I love buzz words. Industry slang, corporate jargon, you name it. As much as I roll my eyes at some of it, on the inside, I’m secretly smiling. I came across a new buzz phrase today (apologies if this is old news to anyone out there) – Surprise and […]

“Admissions” at for-profit universities

In her post titled “How “Admissions” Works Differently At For-Profit Colleges: Sorting and Signaling” Tressie McMillan Cottom goes beyond the usual discussion of for-profit universities to ask the more important question: what created the demand for this industry in the first place?​

How to make a developer laugh

This is an actual screenshot I just took of a website run by the NJ state government. Yes, in 2013. For all my Drupal / Ruby on Rails / HTML5 developer friends out there, I just had to share.

My lunch has an inferiority complex.

And you thought Lunchables were cool? They’ve got nothing on these pop culture inspired bento boxes. Lunchbox Awesome is a great blog run by the mother of the luckiest kid on the planet with the coolest lunches.