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Find the need to discover the opportunity

Find the need to discover the opportunity

The key to getting your small business to stand out in Hoboken’s noisy marketplace is to be your authentic self. Spoiler alert: it’s not as simple as it sounds. The two most common types of entrepreneurs I’ve known are those who are born to do it and those who are accidental entrepreneurs. Both types of […]

Speak Their Language. Not Yours.

Speak Their Language. Not Yours.

Recently a customer calls a car rental company to make a change to their reservation. For this based-on-true-events story the name of the company has been changed to “Rides”. When the customer service agent picks up the phone, they ask the customer for their Rides Membership number to look up the reservation. The customer does […]

Personal marketing goes digital

Personal marketing goes digital

How do you make a place as big and expansive as the internet into a place “where everybody knows your name?” The answer is: Personal Marketing. Similar to the feeling patrons get when they walk into their neighborhood watering hole, digital marketing must involve strategies that feel personal and authentic to a customer. And to […]

Less is More in Social Media Apps. Or is it?

Less is More in Social Media Apps. Or is it?

When a new, shiny phone application is released it’s easy to get caught up in the novelty of it before considering its purpose in your life. While there may be extra storage on your phone for yet another of the latest-and-greatest social media apps, it’s smart to question why you should get it. Ask yourself, […]

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Get social!

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Brand New You

Brand New You

With the start of every new year, we hear a lot of talk about “making a brand new you”. But what if we think about a “Brand new you”? What’s your personal brand? Is it time for a new one? Is so, how do you create and maintain your personal brand in today’s digital world? […]