The key to getting your small business to stand out in Hoboken’s noisy marketplace is to be your authentic self. Spoiler alert: it’s not as simple as it sounds. The two most common types of entrepreneurs I’ve known are those who are born to do it and those who are accidental entrepreneurs. Both types of […]
Recently a customer calls a car rental company to make a change to their reservation. For this based-on-true-events story the name of the company has been changed to “Rides”. When the customer service agent picks up the phone, they ask the customer for their Rides Membership number to look up the reservation. The customer does […]
How do you make a place as big and expansive as the internet into a place “where everybody knows your name?” The answer is: Personal Marketing. Similar to the feeling patrons get when they walk into their neighborhood watering hole, digital marketing must involve strategies that feel personal and authentic to a customer. And to […]
As the old adage goes, “the only thing constant in life is change.” Appreciating change in all its disruptive, challenging glory allows marketers to keep up with their customers evolving needs and wants while also looking for familiar patterns each time there is a shift in customer trends. Though it seems there are new digital platforms […]
When a new, shiny phone application is released it’s easy to get caught up in the novelty of it before considering its purpose in your life. While there may be extra storage on your phone for yet another of the latest-and-greatest social media apps, it’s smart to question why you should get it. Ask yourself, […]
Can an old marketing strategy breath new life into a new (yet old) product?
4 simple steps to ensure a successful communications strategy.
The phrase “digital strategy” can mean many different things to different people. Learn more about how to define it and, more importantly, make it work for you.
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With the start of every new year, we hear a lot of talk about “making a brand new you”. But what if we think about a “Brand new you”? What’s your personal brand? Is it time for a new one? Is so, how do you create and maintain your personal brand in today’s digital world? […]