As if the University of Phoenix television, print, online an doutdoor ads aren’t enough, they are now expanding into event sponsorships. Not unusual you say? Of course, event sponsorship has been a long-standing way for companies to get there name out there. It usually comes
This semester, students at the University of Baltimore are learning about sociology and literature a whole new way…through the study of zombies. In English 333, part of the Pop Culture minor, students will watch classic zombie films and read zombie comics. “Zombies are one of
Have you read Karine Joly’s interview with CSU? They have combined traditional media with social media – old with the new – by feeding a Twitter stream and displaying it on a billboard. Amazing idea! So, now, what do we call it? Social Outdoor? Twitterboard?
Finally, after canceling their Twitterview on September 7th, Stamats comes forth with a defense of their D+ campaign. Clearly, this was written by their internal PR Department or maybe a Crisis Management firm. Either way, it doesn’t seem genuine. An immediate, frank discussion (even in
Remember Graduation? So young, you had the whole world out there…just waiting for you to conquer it. And why wouldn’t you? You had your college degree and that has to be worth something, right? Leave to the economists over at Business Week to take that
In the 1950’s, with those three-martini lunches and cigar-smoke-filled conference rooms, the American car industry ruled the world. They came out with shiny, new models every year. They were massively big companies with unbelievable production processes. People loved them. Now, in the new millennium, American
Ah, college orientation. Check out this video from College Humor. Right now, thousands of kids are going through Orientation ice-breakers just like this one. But for Don Draper? The only ice he breaks is the ice he puts in his scotch.
I’m working on a new way to explain our degree programs. I’ll get to the vulgar bit at the bottom. Let me tell give you the big picture, then I’ll explain what we’re doing. When I was in college for Graphic Design, during our junior
The School of Visual Arts in New York City is launching a Master’s degree in branding. What is that exactly? I’m glad you asked! From their website, the program will: -create frameworks to guide brand, design and business development -evaluate business, brand, marketing and design
Hey, for-profits…worried much? For months now, for-profit universities have fought a battle against the Education Department’s “gainful employment” rule, which would cut off federal student aid to programs whose graduates have high debt-to-income ratios and low loan-repayment rates. An article in the Chronicle today outlines