Why are colleges afraid of Facebook? Too many colleges think of Facebook only in terms of something to block while students are in class.
It’s not. It’s much, much more.

It’s a free, interactive, constant line of communication between you and your target audience. Between your admissions reps and prospective students. Between the VP of Enrollment Services and the enrollment numbers.

Yes. Sure. Sometimes, when you communicate with people, it doesn’t always go well. When you put yourself out there, you might not like what you hear. But, just like in life, you can’t shut it down. Interactions on Facebook, whether good or bad, are there to tell you the truth.

Think about it. How much money do you spend on open houses…visit days…traveling to college fairs…? And isn’t that so you can interact and talk with people? You get the occasional angry parent at an open house, right? But you don’t stop holding them.

No matter what the comments are on you Wall, whether you like them or not, they are valuable. They are market research. They are your future. Get used to it.