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Drake’s new ad campaign. D+ Really?

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Drake University has rolled out a new “edgy” (their word, not mine) marketing campaign all about the “Drake Advantage”. Take the “D” from “Drake” add a plus sign and you get marketing magic, right?
Uh, no. You get D+. As in, basically failing. Is that really the message you want to send prospective students? Apparantly, if you are part of the Drake marketing machine, it is.

D+. Wow. Just, WOW.