Check it out. In an age of abbreviations like “brb” and “lol” and Tweets with a max of 140 characters, a Swedish radio station needed a campaign to announce their full (long) name, but in a way that would be fun and memorable.  Their agency came up with this: a web address expander.
Put in any URL, and it will expand it for you. Of course, the URL is expanded with marketing content about the radio station and reasons why you should listen to it. But, the cool thing is that no matter how long it gets, the URL still works and sends you to your originally intended website.

I think we should lobby to change academicoatmeal.com to:

http://web.sverigesradio.se/webaddressexpander/We‘ve-launched-Swedish-Radio’s-new-web-site!-It-has-a-little-bit-longer-address-than-the-old-one-and-is-now-www-sverigesradio-se–But-you-might-be-asking-why?-Yes-we’ve-been-around-a-long-time–And-that’s-why-we-think-it’s-totally-ok-for-us-to-have-a-pretty-long-web-address–You-may-be-wondering-just-how-long?-Well-that’s-what-we’re-going-to-tell-you-right-now–Swedish-Radio’s-broadcasts-started-in-1925-and-it-took-11-years-before-in-1937-Swedish-Radio-got-a-permanent-entertainment-and-dance-orchestra-led-by-Sune-Waldimir–Over-the-next-year,-1937-in-other-words,-there-was-the-launch-of-The-Daily-Echo-that-just-like-Summer-(started-1959)-is-still-being-broadcast–In-1960-Hyland’s-Corner-garnered-big-success-on-radio-and-two-years-later-saw-the-launch-of-yet-another-longtime-hit,-namely-SwedishHits–That-same-year-Night-Radio-debuted-as-well-as-the-program-Smoke-Rings–Local-radio-got-its-own-channel-as-late-as-1987-and-that-as-you-all-know-was-P4–In-2010-SR-launched-a-new-web-site-along-with-a-little-longer-web-addres-than-previously–It’s-called-www-sverigesradio-se–Take-a-look-at-it!-/b6792b766aaa25898d18d024c595550d