Drummond St. Strategy's clients and projects
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Case Studies

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Rutgers University

When Douglass College sought a refreshed content strategy with a goal to provide engaging messaging that would increase website views and encourage interaction with prospective students and parents, the team turned to DSt. for direction. Through evaluation of current and competitive content and determining the interests and needs of the target audience, we created a strategy – and the content – for their website and social media platforms, including full-length news articles and maintaining a Drupal 7 CMS site.

Drew University

From concept to facilitation! Working closely with the internal team at Drew, we provided strategic recommendations to support a thorough communications plan update. Qualitative and quantitative research including focus groups and online surveys helped us craft a plan that aligned with the already strong Drew brand while incorporating new signage, messaging and events. DSt provided oversight of the campus-wide introduction of new elements and hands-on assistance in day-to-day change management.

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Political Strategy & Media

A successful political campaign requires listening to the constituents’ concerns to truly understand what issues are important. Digital and social media play a vital role in that conversation and we are proud to have managed online platforms for several political campaigns in order to increase engagements and create enthusiasm amongst voters.

DC Goodwill

The Goodwill organization nationally raises billions of dollars to support education, training and empowerment for those less fortunate. Looking for a more effective social media strategy, Goodwill (based in Washington, DC) turned to Drummond St. for advice and consulting. Resulting strategies included thematic use of content combined with updated visuals to increase the social impact of their storytelling.

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Win Win Beachwear

Possibly our most stylish brand, Win Win Beachwear sought our assistance in extending their digital reach and increasing online sales. Implementing a thorough and responsive Social Media strategy across multiple platforms and thoughtful, tailored content creation and curation designed to specifically increase brand awareness and product sales allowed us to be successful in achieving the goals for our client.

JACQUELINE S. CASTRO, LLC

Strategic launch of digital and social media to facilitate communication and increase leads. In order to bring together the three different areas of Ms. Castro’s expertise and present them as one, cohesive unit – her brand – Drummond St. created an online presence to include website, CMS, and major social media outlets. The strategic launch of our digital and social campaign helped to facilitate communication, streamline messaging to target audiences and ultimately increase new business leads.

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New World Group

Drummond St. has been retained to provide strategic direction and project management for this worldwide agency for clients ranging from NYC real estate developers to movie, music and entertainment corporations.

Drive 80 Studios

Acceleration through Animation. That’s the mission of this Morristown, NJ-based creative force that believes using animations to easily engage and retain customers is key for the success of products and brands. That’s part of what makes our work with Drive 80 so exciting, as we research and assess the competitive landscape and implement strategies to open new business opportunities and target markets to support and bolster their growth.

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Stevens Institute of Technology

Drummond St. has been selected as a strategic partner for this prestigious university as the Division of Marketing & Communications launches an extensive website redesign project. Our team is tasked with guiding the overall process, keeping the multiple parts moving forward, and ensuring effective communication between the key project team and its many internal and external stakeholders.

PASSAIC COUNTY COMMUNITY COLLEGE

Increase awareness to increase enrollments? Check. By aligning online and offline marketing strategies, developing a sustainable digital strategy and incorporating online advertising, we helped PCCC achieve their goals.

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College of Mt. Saint Vincent

Drummond St. provides continual research and strategic recommendations to design, develop and launch marketing initiatives, both online and offline, aimed at reaching high school students and their parents. We are on hand to craft messaging for the many audiences of the College, and have been a strategic part of their website and social media management.

New York Medical College

Research breeds strategy! Facing an internal goal to grow NYMC’s graduate programs, the college turned to Drummond St. and we set out to determine perceptions and feelings of current students in order to increase quantity – and quality – of applicants and enrolling students. Research tactics included focus groups, primary research, competitive scanning and environmental analysis. This successful partnership led to another assignment for DSt., as we took on building the information architecture and developing the content for the new NYMC Admissions website.

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The Box Milwaukee

Our inaugural brand in the Midwest – a vintage yet modern, white box concept event venue run by arguably two of our most energetic and enthusiastic clients – is The Box Milwaukee. Drummond St. partnered with the unique space located in downtown Milwaukee to tell their story digitally, engaging in dialogue via social media platforms and sharing photos that showcase the style of the many clients and diverse events happening at The Box MKE.