James Runkle, Author at Drummond St. Strategy - Page 5 of 43
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Author: James Runkle

Marketers who realize this truth will be light years ahead of those who don't: It's not what you're trying to say. It's not what industry you're trying to reach. It's who you are trying to build a relationship with that really matters.

And that's not easy....

That shiver that just inexplicably ran up your spine? It's because Burger King has just announced one of the most bizarre (and creepy, let's be honest) strategic marketing decisions. Ever. They are bringing back Subservient Chicken.First introduced over 10 years ago, the Subservient...

[caption id="" align="alignnone" width="619.0"] To promote the upcoming Family Guy video game, Peter Griffin, the father from Family Guy, has taken to Instagram. Created in house by the marketing team at Fox, Peter Griffin posts hilariously familiar "photos". Follow him at peterpumpkineater69 on Instagram.[/caption]...