New feature for Facebook! Check out this article over at insidefacebook.com.
A Facebook spokesperson describes it, “This feature allows developers to give permission to specific advertiser accounts to advertise to their connections.  This is intended to let developers give access to other people within their own companies or their ad agency to advertiser their own
products.”

Companies, ad agencies or colleges! Check it out through your institution’s Facebook page and think about how you could use it to cross-promote divisions, departments or schools to your prospect database.